Creating an extra dimension in gaming • Ramblings of Boy Maas

Stockers
EduConcepts
Concept design, project management and prototype development for one of the most advanced market simulator games in europe. This market simulator targeted at the dutch market allows the participant to get used to many of the facets of electronic trading. Stocks, options and derivates are all represented in this game.
Keygamesnetwork
Spele.nl, I-Med
I-Med, the publisher of Spele.nl reaching out to more than 500K unique people every day proposed to build a self-serving advertiser platform. This started a 4 month project to build Keygamesnetwork.com
Gamebattle
AD, Spele.nl, WNF
Tagged.nl recently launched the new game platform "GameBattle" (http://www.gamebattle.nl). GameBattle gives consumers the possibility to sharpen their minds and test their skills by playing game battles.
Transferspel
De Telegraaf
Complete technical and graphical realisation for this online, multiuser concept created for Factor5 (for "De Telegraaf " Netherlands).
Nationale Voetbal Quiz
Voetbal International
Complete technical and graphical realisation for this online, multiuser concept created for Factor5 (for "Voetbal International" Netherlands).
Hitmaster
Coca-Cola®, Radio538 and Hitkrant
Second version of online concept. In this game users can be a popmanager. You will have to buy popstars with a budget of one million dollars. To make profit and earn points you will have to buy those stars that will obtain most publicity on radio538 and the Hitkrant. If you get to the top 5, you can start collecting prizes!
Hitmaster
Coca-Cola®
First version of online concept. In this game you are a popmanager. You will have to buy popstars with a budget of one million dollars. To make profit and earn points you will have to buy those stars that will obtain most publicity on radio538 and the Hitkrant. If you get to the top 5, you can start collecting prizes!
Freelance projects
Some highlights of my freelance work

Gamebattle

Tagged.nl recently launched the new game platform "GameBattle" (http://www.gamebattle.nl). GameBattle gives consumers the possibility to sharpen their minds and test their skills by playing game battles.

Consumers can play for free and can play for money. Subscribers always play against each other; All games at GameBattle are Skill Games and belong to the most popular games on the internet (like diamond runner, mah jong, solitaire, word puzzles, pacman etc). Chance and luck are of no influence; skill is the only thing that matters. GameBattle grows every week. At this moment you can play more then 15 different games and arcade classics.

As a newcomer GameBattle aims to open new markets and steel some share from "old school platforms" like worldwinner.com, skilljam.com and king.com. The European operation is started in The Netherlands. Within the coming months there will be versions available in English, German, French and Spanish.

Screenshots

Gamebattle and WWF

In the Netherlands Gamebattle supports the World Wildlife Fund. A vast portion of all gamebattle income is donated!

Gamebattle and "Algemeen Dagblad" News Media (Aug 2006)

Tagged started a co-branded platform with AD News-Media. AD News media is promoting gamebattle online (Gamebattle Co-branded version) and offline in their newspaper (advertisement_1 (pdf link), advertisement 2 (pdf link)).

Gamebattle and Spele.nl

Tagged started a co-branded platform with Spele.nl. Spele.nl is the largest online gaming link farm doing 400.000 unique visitors a day. Gamebattle Co-branded version. For more information look at an article in the "Metro News Metro". Metro article (jpg)

Business model, subscribers and turnover

The business model is simple: a vast portion of the subscibers buys "credits". With these credits they can play for money against other subscribers. When a player starts a battle 20% of the money at stake is charged as battle fee. Free players can generate advertising income by showing them an ad before a game starts.

Used Marketing Methods

The GameBattle platform is marketed in two ways:

Affiliate Partners: webmasters, mail list owners and direct marketing companies are offered a vast portion of the revenues they generate when they promote the platform.
Co-branded GameBattle sites: high traffic websites (news sites, communities, game portals) are offered a co-branded ore white label version of GameBattle.

Boy Maas (m4nic)